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In 2009, with 15 years of experience in the international fashion industry, mother to four children – Yael Carmeli decided to fulfill her dream, and launch B Free Intimate Apparel. So much more than a simple underwear company,

B Free uses high-tech engineered seamless fabrication to provide the ultimate support, comfort and quality, without any aesthetic sacrifice.

The practicality, flexibility and versatility of products ensures product variety, catering for each individual and their personal requirements. Through providing a wardrobe of basics, including items from first bras to maternity bras, in the simplest set of colours,

B Free succeeds in catering for every style and trend. Together, our sophisticated design to produce simplistic items, creates the ultimate products.

This freedom of wires, tags, labels and seams, serves the end purpose, of providing women with the confidence and comfort to both physically, and spiritually, free themselves.


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