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In 2006, SUPRA, a footwear and lifestyle brand based in Los Angeles, set out to create ground breaking skateboarding shoes that would match their skate teams’ style on & off the skateboard SUPRA invites individuals driven by an anthem of authenticity, individuality, and unapologetic expression. We are for those that break barriers and push past expectations. Together we go above and beyond to take charge, tell our own stories and create a legacy that is SUPRA. We are the passionate, the visionaries, the disruptive, the bold and the defiant.
While legendary in the world of skate, SUPRA began merging the lifestyle and skate world in a way no one had even attempted. SUPRA fired off collaborations with Jay-Z, producer/DJ Steve Aoki, and hip- hop artist Lil Wayne, designing a color-way for Williams’ signature shoe model, the “S1W”—the project was promoted as a “synthesis of skateboarding and hip hop”.