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In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones.

From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors.

Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 25,000 employees, a presence in over 120 countries and a yearly turnover well into the billions!

The magical world of Swarovski crystal is constantly evolving, with new products launched regularly throughout the year.


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Deal Swarovski: Singles Day: Get 11% off on Swarovski.com. Shop now!... more ››



Deal Swarovski: New Zealand: FREE Swarovski Firework Necklace valued at $149 with every purchase! Use Code: OSN19. Shop now!... more ››



Deal Swarovski: Firework Necklace With Any Purchase... more ››